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minus 417 | Dead Sea Cosmetics

Company Overview

Skin care has truly evolved over the years and has become a necessity in many cultures. The changing face of skin care is driven by factors such as lifestyle trends, technological advancements and cultural truisms. The beauty industry is perpetually challenged with flash-in-the-pan products that lack the research and professional expertise demanded by consumers. Leading the way for many revolutionary beauty companies has been their long-lasting traditional beliefs coupled with innovative and interesting new standards. -417 is one such brand that both embraces their past while always striving for the future.

-417 is the developer of an exclusive and unique line of natural skincare products based on natural active components and minerals from the lowest place in the world – the Dead Sea. Founded in 2003,
-417 has been committed to keeping the value that has established itself as a trendsetter in the beauty industry. Through meticulous research and development, scientific advances, professional expertise and the understanding of a customer’s well-being, -417 is continuing to change the world of beauty. With global distributors in more than 15 countries including France, Switzerland, Russia, Denmark and Argentina, -417 products are sold through international distribution channels such as at department stores, chain retailers and pharmacies, perfumeries, chain cosmetic stores and at leading spas & hotels.

In 2011, -417 expanded its international scope by offering their signature treatments and skincare solutions to the American consumer. Utilizing exclusive European methods, -417 offers unique and specialized products combined with high technology formula and a cocktail of active ingredients. -417 wide product line ranges from Face Care, Body Care, Sun Care, Anti-Aging, Hair Care and Men’s Skin Care.

-417 offers a wide range of exclusive skincare products based on the Vitamin Mineral Complex, a scientific combination of the rich minerals of the Dead Sea and natural active components as anti oxidant energizing vitamins and unique plant extracts from France, design to assist in regenerating skin cells and preventing aging signs. The products are based solely on natural active ingredients and do not contain any artificial preservatives such as Paraben and unfriendly components such as Mineral Oil.

-417’s devotion to research and product quality is the raison d'être why they are fast becoming a leader in the beauty industry. “Effective skin care is more than topical, it’s science,” says Moty Fridman, Founder of -417. “Our highly-trained professional experts have spent years combining state-of-the-art technology formula with innovative and natural ingredients to achieve the best possible results for every skin type. At -417, we create a beauty experience that exceeds our customers' expectations continuing to raise the bar for excellence.”

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